BLUE CYPRESS
offers its clients in the tourism, lifestyle and cultural sectors a range of tailor-made services to meet their strategic objectives.
COMMUNICATION CONSULTING / MEDIA RELATIONS MARKETING / DIGITAL STRATEGY
THE AGENCY
FOUNDER
Laurence de Lastelle has a professional background of more than 20 years in the field of media relations consulting. First in corporate communication for international clients specialized in telecommunications. Then in an agency as a press relations consultant for corporate, tourism and lifestyle clients (international destinations, airlines, hotel groups).
After living in New York for four years, Laurence joined an agency specialized in Media Relations, Marketing and Digital as a development manager for the Tourism division, in charge of setting up strategic orientations and optimizing professional networks.
In 2021, she created Blue Cypress, a communication and media relations consulting company for corporate, tourism, lifestyle clients and cultural institutions.
Blue Cypress offers a tailor-made approach and develops communication strategies and campaigns in line with the needs and objectives of its clients.
EXPERTISE
PRESS & PUBLIC RELATIONS
- Strategic communication plan (annual, semi-annual…)
- Writing and design of communication tools : press kits, press releases, news flash, newsletters…
- Organization of press events: one-to-one interviews, conferences, press and influencers trips
- Communication opportunities: co-branding campaign, partnerships (brand, celebrities, TV shows…)
- Reporting and quantative and qualitative analysis of the results
MARKETING
Design and implementation of B2B and B2C marketing campaigns for international destinations and cultural institutions: museums, foundations...
Our missions :
- Market analysis
- Strategic and marketing plan
- B2B marketing actions with tourism professionals: Training, e-learning / Sales calls / Sales challenges / Workshops and sales mission / Tactical campaigns / Familiarization trips / Dedicated newsletters / Co-op programs / Focus Group / Trade shows…
EVENTS
- Promotional events and familiarization trips
- Seminars, webinars and workshops
- Conferences and trade shows
- Team building activities
- Selection of venues
CORPORATE COMMUNICATION
- Media relations strategy and recommendations
- Speaking opportunities
- Media relations tools & press events
- Editorial & Market Intelligence
PARTNERS
PR WORLD NETWORK is an international organization of independent agencies.
Created to offer worldwide public relations and marketing from 21 global agencies in more than 50 countries.
CLIENTS & REFERENCES
Blue Cypress is the privileged partner of international clients in the tourism, culture and lifestyle sectors: tourist offices, cultural institutions (museums and foundations), cultural heritage actors, hotel groups…
The agency offers to accompany its clients in the creation and implementation of their communication strategy in France, Europe and the United States through a network of independent international partners.
CLIENTS & RÉFÉRENCES
Blue Cypress est le partenaire privilégié de clients dans le domaine du tourisme, de la culture et du lifestyle en France et à l’international : offices du tourisme, institutions culturelles (musées et fondations), acteurs du patrimoine culturel, groupes hôteliers…
L’agence propose à ses clients de les accompagner dans la conception et l’implémentation de leur stratégie de communication en France, en Europe et aux Etats-Unis grâce à un réseau de partenaires internationaux indépendants.
